How do we measure?
The measurements depend on camera placement, resolution, detection depth, and compute power.
The measurements depend on camera placement, resolution, detection depth, and compute power.
Using the camera attached to signage, we divided each person in its field of view (FOV) in two categories.
Dive deep into each viewer's engagement with data updated every 200ms. Seamlessly integrate our detailed analytics into your programmatic systems for tailored content delivery.
Age is categorized into eight distinct groups for detailed demographic analysis: (0-2), (4-6), (8-12), (15-20), (25-32), (38-43), (48-53), (60-100). This segmentation allows for targeted content and ad delivery tailored to specific age demographics.
We classify watchers into two gender categories: Male and Female. This classification aids in understanding gender-based preferences and tailoring content to resonate with the audience effectively.
The exact duration a watcher spends in front of the signage is recorded, providing insights into engagement levels. Longer dwell times can indicate higher interest or engagement with the displayed content.
By analyzing the direction and duration of a watcher's gaze, we infer their level of interest and engagement with the content. This measurement helps in optimizing ad placement and content to capture and retain audience attention more effectively.
We track instances when a watcher scans a QR code embedded in the ad. This action is a strong indicator of a high level of interest and can lead to direct conversions, offering a tangible measure of ad effectiveness.
Following a QR code scan, we monitor if the watcher avails of the advertised offer or discount. This final step in the engagement process provides a direct measure of the ad's conversion efficacy.
The results of the analysis are shown at three levels.
Gain a macro-level understanding of your entire advertising campaign's performance. This section presents a consolidated view of key metrics across all signages, including overall audience engagement, dwell time, and conversion rates, helping you evaluate the effectiveness of your strategy at a glance.
Dive deeper into the analytics of each specific digital signage. This level provides insights into the performance of individual displays, including audience demographics, peak engagement times, and content effectiveness, enabling targeted adjustments to enhance viewer impact.
Understand the nuances of viewer interaction with pinpoint precision. Here, we analyze the behavior of individual watchers, detailing their engagement duration, attention span, and interaction with QR codes or calls-to-action. This granular data supports highly personalized content optimization and audience understanding.
Our excellent customer support team is ready to help.
